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Agentora vs Zillow Premier Agent
Zillow Premier Agent is Zillow's paid advertising program that connects agents with buyers shopping on Zillow, priced by ZIP code. Agentora is one flat plan for your whole county, with buyers and sellers matched to agents by specialty. Here is how they differ, with a source for every claim about Zillow Premier Agent.
Side by side
| Agentora | Zillow Premier Agent | |
|---|---|---|
| What you pay | Agentora: Growth $49/mo, free for life for founding agents. Pro $79/mo ($29.99 founding). Partner $129/mo ($49.99 founding), which adds agent-to-agent referrals. | Zillow Premier Agent: |
| How clients reach you | Agentora: Buyers and sellers choose agents by specialty and county. 3 to 5 agents per specialty in each county. | Zillow Premier Agent:
|
| Contract and terms | Agentora: No long-term contract. Cancel anytime. You set your referral fee and sign the agreement in the app. Agentora takes 0%. | Zillow Premier Agent:
|
| Where it works | Agentora: Live in Georgia now, with the founding class. | Zillow Premier Agent: See their site for your market. |
Zillow Preferred (formerly Flex)
Zillow's invite-only, pay-at-closing program, which replaced Flex.
When Zillow Premier Agent is the better fit
- You want Zillow's buyer audience, which is far larger than Agentora's today, and you have the budget for connections.
- You work outside Georgia.
When Agentora is the better fit
- You want one flat price for your whole county instead of a ZIP code price that moves with other agents' budgets.
- You want clients who chose you for your specialty.
- You are licensed in Georgia: founding agents get the Growth plan free for life.
Questions agents ask
- How much does Zillow Premier Agent cost?
- Zillow says the average cost per connection is $223 in major metros and $139 elsewhere. Your price in a ZIP code depends on how many other agents buy connections there and the budgets they set.
- Is there a Zillow option where you pay only at closing?
- Yes. Zillow Preferred, which replaced Flex, is invite-only. It has no upfront cost, a success fee of 15% to 40% of your commission (40% on seller connections), and requires a Follow Up Boss subscription.
- How is Agentora different from Zillow Premier Agent?
- Agentora is one flat monthly plan for your whole county. Buyers and sellers choose agents by specialty, with 3 to 5 agents per specialty in each county, and founding agents get the Growth plan free for life.
We make Agentora, so weigh our view accordingly. Every fact about another company links to that company's own page, checked October 7, 2026. Prices and terms change. If something here is out of date, email support@agentora.co and we will fix it.
Apply as a Founding Agent
Georgia agents, during pre-launch. Founding agents get Growth free for life.
